Redmond Inc.

Job Description

We are seeking a full-time email marketing specialist for our Redmond Minerals marketing team.

Job Duties

Support various strategic programs via manual and triggered campaigns across the subscriber lifecycle including prospecting, win-back, nurturing, loyalty, retention, surveys, and more.
Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift.
Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices.
Mitigate email and SMS frequency between program touchpoints to minimize database churn. This includes marketing campaigns, triggered emails, and promotional emails.

Perform render testing across devices, email clients, and ISPs to ensure that emails are rendering correctly for the majority of the subscriber base.
Provide regular campaign performance reports that include opens, clicks, unsubscribes, etc…
Regularly identify trends and email marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas for email marketing tactics, including audits of how we can acquire, nurture and retain these customers.
Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices.

Knowledge and Skills

Experience managing an email marketing program.
Hands-on experience in marketing automation platforms.
Knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL).
Experience in growing, engaging with, and analyzing the performance of a large email marketing database.

Experience building an email marketing campaign from scratch.
Knowledgeable in Google Analytics, HTML/CSS, A/B Testing, and other CMS.
Proficient in data analytics to determine important data and be able to suggest improvements.
Knowledge of SEO/SEM.
Excellent written communication skills.

Strong project management skills and exceptional attention to detail.
Strong typography skills, composition, layout and color sense
A keen eye for aesthetics and details
Adhere to brand standards and style guidelines
Experience with Klaviyo is a plus.

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What to expect in the recruiting process

Applying for a job with Redmond is easier than you think. Be sure to include a current resume and make sure your contact information is up to date so we can keep you up to date with every step of the process.

1. APPLY

Be sure to include a current resume and make sure your contact information is up to date.

2. REVIEW

We will review your application and let you know next the steps either way.

3. SKILLS INTERVIEW

Here we determine skills, experience, and compatibility with the current team.

4. CULTURE INTERVIEW

A conversation with Culture Team members to deepen your understanding of the company’s mission

5. OFFER

We will work with you on the details regarding your offer.

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Hear why our employees chose Redmond

Everyone wants to make a contribution that matters in their world, and business shouldn’t be an exception. We believe we share an obligation to serve, to create an enduring legacy, and to be a powerful influence for good in the world around us. Come check out some stories from our employees on what working for Redmond means to them.

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Redmond is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon religion, race, color, national origin, sex (including pregnancy, childbirth or reproductive health decisions), sexual orientation, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

Redmond is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our application procedures. If you need assistance or an accommodation due to a disability, you may contact us at contact@redmondinc.com

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Email Marketing Specialist

What to expect in the recruiting process

JOBS AT REDMOND

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Hear why our employees chose Redmond