At Redmond, connection has always been at the heart of what we do—from our deep roots in Utah and our bond with the land, to the way we connect with you, our incredible customers. Since 1958, when brothers Milo and Lamar Bosshardt first discovered our unique salt beneath their farmland, we’ve been driven by a mission to elevate your life. Now, we’re taking that purpose even further to bring you a richer, more connected Redmond experience.
Exciting Changes Ahead
In the past, we had different brands for different lifestyles—Redmond Life for health and fitness enthusiasts, Redmond Agriculture for farmers and gardeners, Redmond Equine for horseback riders, and Redmond Hunt for hunters, along with other brands that represented various interests within the Redmond family.
Each had its own identity and way of doing things, but we realized something important: no matter your lifestyle—whether it’s health, food, horseback riding, farming, hunting, or something else—Redmond customers share the same core values. You live a passionate, purposeful life.
To make it easier for you to shop, connect, and benefit from everything we offer, we’re bringing it all together. Rather than having separate brands, we now have connected collections within the Redmond family—the Living, Equine, Agriculture, Hunt, and Farm-to-Table Collections.
Think of it like a family reunion where the cousins, aunts, and uncles who’ve each been doing their own thing for years are now all coming together under one roof—and having a really great time while they’re at it!
What Does This Mean for You?
Here’s the fun part. With our more unified approach, you have a lot to look forward to:
- One-stop shop. Eventually, you’ll be able to find all your favorite Redmond products in one place online and use the same cart to shop for them all. Whether it’s electrolytes, wellness products for your horse, or soil amendments for your garden, it’ll all be easy to explore.
- Rewards, baby! We’re working on a shared rewards program. That means, in the future, you’ll earn and redeem points across all Redmond collections. It’s just another way to say “thank you” for letting us be such an important part of your journey.
- Fresh, recognizable design. You’ll notice a fresh, more consistent look across all of our collections. It’s all about making it easier for you to spot Redmond products wherever you are.
- Elevated in-person experiences. We’re expanding the in-store shopping experience at Redmond Farm Market(formerly Redmond Heritage Farm Store), making it even easier for you to find all the Redmond products you need when you’re out and about in the great state of Utah.
Meet the Redmond Peaks
You may have noticed that some of these changes are already happening, and we couldn’t be more excited to have you along for the ride! In fact, we’ve already unveiled something pretty special: the Redmond Peaks. The Redmond Peaks are more than just a logo. They represent our commitment to elevating the human experience. Here’s what they mean to us:
- Our Home. Three red knolls form the backdrop of our hometown of Redmond, Utah. The Redmond Peaks symbolize these iconic knolls, embodying a beloved landmark for locals and a journey of self-discovery for our brand.
- Our History. Our story began with salt—unrefined sea salt mined from an ancient seabed. These peaks evoke piles of our unique salt, highlighting the history, simplicity, and quality that set our brand apart.
- Our Culture. Our culture is rooted in collaboration, connection, and contribution. Like the Redmond Peaks, our individual gifts weave together to create something extraordinary, with each thread strengthening the work we do to elevate the human experience.
We also have new brand colors that highlight the story of our mine and our connection to Utah’s natural landscape.
- Mineral Red embodies ancient sea salt’s vibrant, rusty spectrum and honors our brand's rich history.
- 65-Degrees celebrates the year-round temperature of our mine, our brand’s commitment to simplicity, and earth’s raw beauty.
- Sundance Sea honors the ancient sea where our salt and clay formed millions of years ago, emphasizing our bond with Utah’s landscape.
- Volcanic Ash is a nod to our clay. This neutral tone unifies the richness of the other three colors, just as the volcanic ash protected our salt deposit for millions of years.
What to Expect Next
You might be wondering, “How will this all work?” Well, while changes are happening behind the scenes, we’re committed to making this process as seamless as possible for you. Our goal is to keep things familiar, but even more connected and efficient. Whether you’re shopping online, visiting a store, or chatting with us about our products, you’ll notice a smoother, more cohesive experience across the board.
We’ll still be here, delivering the same great service and products you’ve come to expect, just with more ways to connect and discover everything Redmond has to offer.
We’d Love to Hear From You!
As we make these changes, we’d love for you to be a part of the conversation. If you have any thoughts or questions, don’t hesitate to reach out to us. We’re all in this together, and your feedback helps us keep improving.
We’re so grateful to have you with us on this journey, and we’re excited for what’s to come. The Redmond you know and love is getting even better—and we can’t wait for you to experience it.
Stay tuned for more updates
